John Celenza ’01

How a Love of Sports Launched #DrinkThePink

Excerpt from Spring 2015 issue of The Link:

How does a Political Science degree prepare you to become Co-founder and President of the healthiest and safest sports nutritional product on the market? Not to mention equip you with the tools to brilliantly market this underdog against the industry giants – Gatorade and Powerade.

“I can give a lot more credit to CDS than my post-secondary education,” says John Celenza ’01, Co-founder and President of BioSteel Sports. “I was always thinking about sports, playing sports, planning fantasy sports or anything sports related – that was my passion – I really fostered it at CDS.”

John spent 12 years doing what he loved at CDS, including playing soccer, basketball and baseball. That is where he also met his best friend since Grade 3, Mike Cammalleri ’99.

Read John's full story


School Information

13415 Dufferin Street King, Ontario L7B 1K5
(905) 833-1220
Founded in 1972, The Country Day School is a co-educational private school offering programs in JK-12 and located on 100 acres north of Toronto in King.